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Threads要凉了

Meta在7月初推出的全新社交平台Threads初登场时,气势如虹,不到一周的时间就吸引上亿人注册,是有史以来成长最快的社交媒体,不过,最近Threads用户的热情似乎已跌入谷底。

threads

外媒报道,Threads近来的热度垂直度下降,用户使用程式的时间持续下滑,Meta行政总裁札克伯格(Mark Zuckerberg)坦承,Threads在推出后数周内,就失去一半以上的用户,公司未来将重点放在提高Threads的使用率。

但札克伯格仍强调,客户流失属正常现象,但在超过1亿人注册的情况下,最理想的还是全部或至少一半以上的用户都在使用,因此公司目前必须聚焦于增加更多能吸引用户留下的功能,如桌面版本、可在Instagram上看到重要的Threads等,预计留客率能有所增长。

Introducing Threads: A New Way to Share With Text

Mark Zuckerberg just announced the initial version of Threads, an app built by the Instagram team for sharing with text. Whether you’re a creator or a casual poster, Threads offers a new, separate space for real-time updates and public conversations. We are working toward making  Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.

Instagram is where billions of people around the world connect over photos and videos. Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond. And you can use our existing suite of safety and user controls.

Join the Conversation from Instagram

It’s easy to get started with Threads: simply use your Instagram account to log in. Your Instagram username and verification will carry over, with the option to customize your profile specifically for Threads.

Image of Threads "Log in with Instagram" screen

Image of 2 phone screens showing Threads feed and a profile

Everyone who is under 16 (or under 18 in certain countries) will be defaulted into a private profile when they join Threads. You can choose to follow the same accounts you do on Instagram, and find more people who care about the same things you do. The core accessibility features available on Instagram today, such as screen reader support and AI-generated image descriptions, are also enabled on Threads.

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Phone screen showing Search in Threads

2 phone screens showing Repost in Threads

Your feed on Threads includes threads posted by people you follow, and recommended content from new creators you haven’t discovered yet. Posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. You can easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.

Tune Out the Noise

We built Threads with tools to enable positive, productive conversations. You can control who can mention you or reply to you within Threads. Like on Instagram, you can add hidden words to filter out replies to your threads that contain specific words. You can unfollow, block, restrict or report a profile on Threads by tapping the three-dot menu, and any accounts you’ve blocked on Instagram will automatically be blocked on Threads.

As with all our products, we’re taking safety seriously, and we’ll enforce Instagram’s Community Guidelines on content and interactions in the app. Since 2016 we’ve invested more than $16 billion in building up the teams and technologies needed to protect our users, and we remain focused on advancing our industry-leading integrity efforts and investments to protect our community.

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